Eeza nice, ah?

I'm planning on seeing the new Borat movie next week (it seems that everyone and their mother is going to see it).  I just learned this evening that Borat has a sidekick (Azamat?), and he happens to speak Armenian of all languages!  I find this hilarious and makes me want to see the film even more.  
Anyone out there seen it?  Leave your impressions herein.